Why Max Secure Financial Planner?

  • We are SEBI Registered Investment Adviser
  • We are Professional: Qualified and highly experienced Professionals
  • We are Trustworthy: Professionals with proven integrity and honesty.
  • We are Competent: Updated with the latest developments in financial markets
  • We are Fee-only: Provides fee only services and are independent of product sales.
  • We are Unbiased: Recommend suitable financial products matching the client's needs.
  • We are Fiduciary: Clients first and their interest kept uppermost in mind that provides comfort of maximum security to the client

Why do you need Financial Plan?

  • To ensure that you have adequate emergency fund to fall back in case of any contingency  e.g job loss, hospitalisation of family members, etc;
  • To ensure that you have adequate Life insurance cover, such that if something were to happen to you today, your dependants continue to maintain the same lifestyle they have been accustomed to;
  • To ensure that you have sufficient Health Insurance cover which takes care of your hospitalisation expenses in your family;
  • To ensure that you can provide for the margin money and EMI for buying a house;
  • To ensure that you start savings/investments for the higher education of your son/daughter;
  • To ensure that you have adequate retirement income, which can beat inflation and ensure a decent standard of living for that long post-retirement life;
  • To ensure that you plan for your family vacations and take them to dream destinations;
  • To ensure that you have made a will, so that there is least inconvenience to your legal heirs in inheriting your assets.

Choosing a Financial Planner

  You may ask the following questions before engaging;

  • Are you a SEBI Registered Investment Adviser?
  • What are your professional qualifications?
  • How many years of experience do you have in Personal Finance?
  • How will I pay for your services? Through product commission or through fees?
  • What services do you offer? Will you be the only person working with me?
  • How much do you typically charge? Can I have your recommendation in writing?
  • Have you ever been publicly disciplined for any unlawful or unethical actions in your professional career?

The process is a global process as prescribed by FPSB, India

  • Client agreement (Incorporates services to be offered and fees to be charged)
  • Data collection (Income, Expenses, Assets, Liabilities, Goals, etc.)
  • Analysis (Takes time;i.e., at least a week)
  • Recommendation (Also sharing of findings with the client)
  • Implementation (Online Insurance Products, Direct Mutual Funds, etc.)
  • Review and monitoring (Annual review of plan and periodical portfolio review and rebalancing)


  • You have the right to demand integrity 
  • You have the right to objective advice
  • You have the right to be treated fairly
  • You have the right to confidentiality
  • You have the right to demand  professionalism
  • You have the right to demand fiduciary responsibility 


  • Not attaching importance to set  measurable goals
  • Confuse financial planning with product selling
  • Confuse financial planning with investing
  • Expect unrealistic returns on investments
  • Assume  that financial planning is only for the wealthy
  • Assume  that financial planning is  for elderly
  • Wait until faced with money crisis to begin Financial Planning
  • Assume  that Financial Planning is the same as retirement planning
  • Believe that Financial Planning is primarily tax planning.
  • Neglect to review  the  financial plan periodically




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