Your Everyday Guide to Behavioural Finance sheds light on the theory of behavioural finance and nineteen dominant behavioural biases in an accessible and easy-to-understand manner. It offers a framework for identifying, assessing, and managing one’s own behavioural traits (biases) to enhance investment success. The book also recommends Behaviourally Modified Asset Allocation (BMAA), a tool to synchronise the investment portfolio with the life cycle of the investors. So, whether you are a financial advisor, portfolio manager, or an individual investor yourself, Your Everyday Guide to Behavioural Finance will provide you with an integrated perspective to craft efficient and effective investment strategies irrespective of external market noises. Buy Now

Deviating from run-of-the-mill books on Insurance and Personal Finance, Your Everyday Guide to Personal Finance and Insurance, talks about very real issues that impact retail investors. Without following a structured ‘class-room’ approach, it delves into the basics of financial planning, directly addressing top-of-the-mind questions that perplex both first time and experienced investors. Touching on issues that range from relationships with money and basic principles of investment to the need for women to be financially literate and planning at different life stages, amongst many other relevant themes, the book is a compilation of carefully selected blog pieces and newspaper articles by Prakash Praharaj, a certified financial planning professional and certified personal financial advisor. Leveraging his vast experience of 30 years in the financial services sector, which includes stints at Indian banking and insurance sector stalwarts, the author shares his insights and counsel through this book which is divided into three distinct segments – Financial Planning, Life Insurance and FAQs on Personal Finance. Ideal for today’s lifestyle, where information is gathered in bits and pieces, on-the-go, this book is presented in the form of crisp, blog-sized, easy to assimilate nuggets of information, making it a valuable guide to both the sequential reader and the random page-flipper. Buy Now